- A product may be viewed as having the form-space , nodes-paths and illusion.
Attribute of form - colour , shape , texture , scales , heavy , size , light , pattern , proportion etc
Attribute of space - floor , land , etc
- A product may also be an illusion.
- There are 3 main types of illusion :
cognitive illusions , physiological illusions , literal optical illusions
- A product has it's own identity.
Such as identity - beauty , unique , big , small , smooth , rough , etc






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